Brand Development: What Great Brands Know.

The process of developing a strong brand requires a clear vision of how you want your company and its products to be perceived and what portion of the market you hope to reach. Positive influence starts with knowing who you are and what you stand for (your brand essence). You need to ask yourself difficult questions, gain consensus about your organizational values and traits, and activate your brand across teams, locations, and channels.
The pivotal point of brand development is trust. Without it, the brand promise is broken. Consumers generally believe they can trust a brand to meet most of the elements of the brand promise.

This Book “Brand Development: What Great Brands Know. Using Customer Insights To Build Your Brand, Creating A Buyer Persona That Resonates” will be of a great help to you. Enjoy!