In today’s fast-moving business environment, most companies are striving to operate more dynamic and effective campaigns. It is no surprise business campaign in particular is generating intense interest especially with the advent of modern platforms like social media.
Campaigns are structured way of thinking about any company initiative. It is a broad term which may encompass nearly any business plan. However, the most common types include:
Marketing: Building awareness and interest in a product or brand.
PR: Broadcasting and shifting public views of a brand or product to match the, usually measured through opinion or focus group polling.
Sales: Achieving specific lead-generation and sales goals.
Campaigns are often recursive: One larger goal may be achieved through the deployment of several smaller campaigns, each with their own sub-objectives which contribute to the whole campaign.
For Instance, a sales campaign with the goal of (A) sales may require a marketing campaign to achieve (B) social media followers alongside a PR campaign to gain (C) levels of brand recognition, and so forth. Each of these sub-campaigns would then have their own methodology and individual planned activities.
Which means, a careful oversight and management is needed to ensure each sub-campaign remains on-track and contributes to the larger goal.
It’s not enough to say that you want more customers; you also need to be specific. Do you mean you want more sales, more new customers, more existing customers to buy more of your products, or more former customers to buy something new? How much do you want your sales to increase from any or all of these sub-campaigns?
With clear goals, you can create a campaign to capture as well as measure results, and also identify the resources you need to meet those goals.
This Book “Campaign Management” will be of a great help to you. Enjoy!