Effective digital marketing efforts help communicate what you do, not what you sell. When your brand story engages your audience, you gain their attention and create positive interactions with your brand. In the process, you become top-of-mind with your customers the next time they seek a solution for a problem related to your area of expertise.
Moreover, effective digital marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. With digital marketing, you will be able to build relations with customers and prospects through regular, low-cost personalized communication,as compared to mass marketing.
Further, if your designs, site architectures, and interactivity are all wonderfully executed, but the site does not offer usual, quality content, your visitors will leave the site and look for another that does offer the content they are seeking. At the end of the day, content is king and businesses who forget that won't remain in business long.
Thus a great digital marketing is all about deploying customer experience to deliver on the promise a brand makes to its consumers. And that's why it is a must-have for every business - big or small.
This book “Digital Marketing” provides modern concepts of digital marketing, which is very important for your marketing success. Enjoy!