Web Analytics: Using Data To Evaluate Website Performance
There are several metrics that can be measured using web analytics but it is important that you focus on those reports which fulfill your business objective. And based on that, you can take immediate action for better results.
At the heart of any thoughtful online marketing strategy is an ongoing investment in web analytics. If you lack a strong web analytics strategy, you are driving your business blind. This book 'Web analytics:
Using Data To Evaluate Website Performance. Why Onsite And Offsite Analytics Matters.' will be of a great help to you. Enjoy!