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Web Analytics: Using Data To Evaluate Website Performance

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Today’s web users have short attention spans, high expectations and fully aware that there is always another business eager to earn their loyalty.For any business to evaluate its digital presence, web analytics have become very significant. Web analytics is a strong market research tool. It is valuable for anyone looking to communicate with audiences through a digital medium.
There are several metrics that can be measured using web analytics but it is important that you focus on those reports which fulfill your business objective. And based on that, you can take immediate action for better results.
At the heart of any thoughtful online marketing strategy is an ongoing investment in web analytics. If you lack a strong web analytics strategy, you are driving your business blind. This book 'Web analytics:
Using Data To Evaluate Website Performance. Why Onsite And Offsite Analytics Matters.' will be of a great help to you. Enjoy!
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