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Public Communication: Public Relations Big Data Revolution

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Communication is the backbone of our society. Public Relations is often considered a highly credible form of promotion. One of PR’s key points of power rests with helping to establish credibility for a product, company or person (e.g., CEO) in the minds of targeted customer groups by capitalizing on the influence of a third-party -- the media.
Measuring PR success in terms of quantity and quality helps companies interacts with the public effectively and efficiently as well as maintains ties to its community and gets important company information out to consumers and other interested parties.
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts.
This Book ‘Public Communication: Public Relations Big Data Revolution. PR And Social Media, Modern Public Relations Strategies’ will be of a great help to you. Enjoy!
You will get a EPUB (439KB) file